Playtex was the first to promote undergarments on countrywide television in 1955, written by Howard Shavelson at Ogilvy and Mather, and the 1st to point out a lady sporting only a bra with the midsection up in a commercial in 1977. They designed House fits for the Apollo program. From https://cruelsworld.co.uk/2023/10/27/uk-latex-revolution-fashion-forward/