Big data presents unique challenges and opportunities in analytics. "Big Data: A Revolution That Will Transform How We Live, Work, and Think" by Viktor Mayer-Schönberger and Kenneth Cukier discusses the implications of big data on society and business. "Hadoop: The Definitive Guide" by Tom White is an essential resource for understanding how to work with big data using Hadoop, a key t... https://www.youngurbanproject.com/data-analytics-books/