The GTM playbook is being rewritten because buyer expectations have changed, revenue teams are working more closely together, and AI and data-driven tools are becoming more common. Still, many businesses are still using old methods, working in silos, and using one-size-fits-all solutions that don’t work anymore. It might be time to take a close look under the hood if your GTM en... https://oragetechnologies.com/gtm-strategy-modern-vs-outdated/