Colour plays a powerful role in how audiences perceive brands and ads. In large format advertising, smart colour choices can influence emotions, boost recall, and drive customer actions. This guide explores how colour psychology shapes impact, enhances brand identity, and increases the effectiveness of outdoor visuals. https://medium.com/@arcuktech/the-science-of-colour-psychology-in-large-format-advertising-d8e6c1bab7e1?postPublishedType=repub